JENNIFER'S STORY
I remember the moment vividly. It was 2007 and I was in a sea of 5,000 people. All of the sudden everyone was jumping up and down to loud music.
The keynote speaker was full of life, wisdom and had captured everyone's attention with such a concentrated focus, it was spectacular to watch and be a part of such magic.
To have this many people be excited about living their best life... I just thought there was nothing better.
In those 2 hours it was as if everything went quiet (even though it was very loud), and I had tunnel vision into my future.
That was my introduction into the world of personal development, speaking and coaching.
I knew in that moment I wanted to spend my life doing the same thing - helping people live their best life. One that excited them. That got them out of bed everyday giddy about what's to come.
Perhaps you had a similar moment on your path to becoming an entrepreneur? One where you knew your life was never going to be the same?
MY ENTREPRENEURIAL JOURNEY BEGAN
After that fateful day at that conference, I bought the CD's, DVD's and books from all the speakers. During my free time from my classes (I was getting my MBA at the time), I listened, read and took it all in. Then, as soon as I graduated, I took the plunge!
I started my first business in August, 2008. For two years I learned everything I could about internet marketing, sales and tried everything to make that business work.
It didn't.
After two years I decided it was time to move on. It was a hard decision at the time but little did I know it was the universe opening the door to everything I wanted and more.
COACHING & MENTORING WERE EN ROUTE
With all that I had been learning about social media and online marketing my sister-in-law suggested I start doing workshops on what I was learning.
I took her advice and in 2010 I did my first workshop. This lead to more workshops, clients and things starting to work.
It was in 2012 when I evaluated my business and realized that my favourite client was a life coach.
I loved working with her. I loved knowing that the work we were doing together was going to help so many more people.
That's when I decided to work with and market to coaches.
It felt full circle as I remembered how inspired I felt 5 years previous in that stadium about the idea of impacting people positively. Now I would not only do it through my work but through my clients, too.
For the next decade I had the privilege of personally working with 100's of coaches from around the world in all kinds of niches!
Then in 2023 another inkling started to awaken within me.
Although I loved working with Coaches, I felt something new emerging.
TAKING A STAND AGAINST HUSTLE CULTURE!
Having been an entrepreneur particularly in the online space I noticed a big problem emerging:
Passionate entrepreneurs were exhausted.
Many entrepreneurs who were once passionate, excited and full of vigour about their business, no longer felt that way.
Hustle Culture got them and they were on the verge of burnout.
I could spot it in a heartbeat because it had happened to me.
During my decade of coaching Coaches I had two periods of time where hustle culture had sucked me in and my habits put me in a place where I was no longer having fun.
This always impacted my sales in a negative way because I just couldn't show up in the same way when I was truly in alignment and loving my business and life.
By this time, I knew entrepreneurs from all walks of life that this had happened to, including some clients who weren't Coaches.
In 2023, the Universe was calling me to a broader audience. This was no longer to be kept just to Coaches because no matter what industry you're in, you deserve to have a joyous, profitable and sustainable business.
That's why I decided to broaden my market, but narrow my focus to helping entrepreneurs ditch hustle culture, redefine success and create a joyous business.
CREATING A MOVEMENT OF JOYOUS ENTREPRENEURS
I believe that entrepreneurs are the change makers of the planet. They're the ones that innovate and create products and services that make our lives better.
They help us make huge progress to solving problems whether it's on a personal, professional or global level.
Entrepreneurs make the world a better place and it's my honour to help make their personal world a joyous place to be.
When entrepreneurs are loving their lives and businesses, their creativity and ability to solve problems increases dramatically.
They also have a higher level of personal satisfaction and that's how they can have the biggest impact.
Now, over this next decade it's my mission to help millions of entrepreneurs ditch hustle culture, redefine success and create a joyous business.
Let's Make Business FUN Again!!
OFFICIAL BIO, JENNIFER TRASK, MBA
Toronto Star Readers Choice Awards!
The Toronto Star is Canada's second largest newspaper and their readers keep voting Jennifer for her hard work, dedication and care she brings to her clients and community!
2019 - Diamond Life Coach Of the Year (1st place)
2020 - Platinum Life Coach Of the Year (2nd place)
2022 & 2023 - Diamond Business Consultant Services (1st place)
2022 & 2023 - Platinum Business/Career Training and Development (2nd place)
